Digi-Trade

In this business model, the customer books a date for the trial on the website and the sales assistant brings the selected bridal gowns to the customer’s house. This concept is postponed due to COVID-19 pandemic and to keep her business alive she decides to open a store. “I never imagined things would get upside down, my business adversely affected by shutdowns, the weekend bans and wedding ceremony restrictions reduced customer demand, there is a noticeable decrease in foreign customers and I’m the only one to keep up all the work. I hope everything goes back to normal” she said. “the digital transformation training gave me the idea to be more involved in social media, try digital marketing, to open an online store in e-marketplace and seek if there is a demand for my products.”

She read a lot of books about entrepreneurship and observed the companies she has worked with until she established her own company. She and her husband are designing and manufacturing innovative and modern products that meet the needs of individuals and society. “I dreamed to serve the community” she said,” I think that we as engineers, have a duty to find solutions to the problems that our societies are exposed and contribute to protect them”. As a start-up company due to the Covid-19 pandemic Fariha is struggling to find new companies and customers. With Digi-Trade Project “I enhanced my understanding of tax and accounting issues, relevant government platforms, online marketplace, and digital marketing.”